Packaging
Thumbnails, titles, metadata and search on every upload. The fastest lever on a channel that already makes good work.
Social media · Packaging · Channel growth
Hi, I'm Anish.Got a channelto grow?
You probably need someone on operations.
I study the data → find the angle → package it → ship it on schedule
Nine properties. 2.6 million subscribers. Thumbnails, titles, metadata, publishing — the layer that decides whether good work gets seen at all.
Better call Anish →Currently with Sarthak Goswami
The short version
Where the work comes from.
2.6MSubscribers on the channels I runAcross four YouTube channels · verified Sept 2026
9Channels & pages under my packagingYouTube, Instagram and Facebook
12+Client projects deliveredBranding, content and marketing via Uptown Media
5+Years in content & socialFirst social media role in 2021
Chapter 01 — Proof
Okay.Here's the work.
Currently on screen — with Sarthak Goswami
Since January 2026 I've handled packaging and channel operations across Sarthak Goswami's properties — four YouTube channels totalling 2.6 million subscribers, four Instagram pages and a Facebook page. Thumbnails, titles, metadata, scheduling and the analytics read that decides what goes out next. I don't shoot or edit; I make sure what gets made reaches people.
Long-form — top performers
3.4MKejriwal Reacts to Kejriwal Memes | Meme Review
@sarthakreactss Watch ↗
2.8MInside The World's Most Polluted City
@sarthakdocumentaries Watch ↗
2M@ABHINAYMATHS & @JazbaatiSaxena React to Teacher Memes
@sarthakreactss Watch ↗
1.8MExposing India's 'Food Safety'
@sarthakdocumentaries Watch ↗
1.4MSwatantra Vs. Nishu, Raghav Chadha vs SIR, Modi's GDP | Sunday Show
@sundaysarthak Watch ↗
1.3MSwara's Jauhar Controversy, Messi Retires, Modi Celebrates GDP | Midweek
@sundaysarthak Watch ↗
1.2MNepal Floods, Subhash Vs. Ambani, Smash Patriarchy & MORE | Sunday Show
@sundaysarthak Watch ↗
1.1MReality of 20th July Protest
@sarthakdocumentaries Watch ↗
Short-form
And thereels.
Clipping, packaging and scheduling short-form across the Instagram pages. Same job as the thumbnails — make the first second earn the second one.
Repurposed contentCut from the long-form shows, repackaged for the feed — 12 reels
Original contentMade for the feed first, not cut down from anything — 4 reels
Chapter 02 — Before this
Before packagingfor reach,I was doing itfor clients.
Four years of client work, internships and a venture of my own — before YouTube operations, this is where the craft came from.
Chapter 03 — The method
The video isonly half the job.
Most channels I look at aren't failing on ideas — they're failing on packaging, consistency, or the absence of any system at all. I come at it from Economics and analytics, so I'd rather read the retention curve than guess at what an audience wants.
Operating system
Watch what the data says. Then make it repeatable.
A good video nobody clicks is a failed video. A great package on a weak video is a broken promise. The work sits in between: earn the click honestly, hold the attention you got, and build a process so it happens again next week without heroics.
01Read before you makeImpressions, click-through, retention curves, drop-off points. The channel usually tells you what's wrong before anyone has an opinion about it.
02Package honestlyThe thumbnail and title are a promise. Overpromise and retention punishes you within thirty seconds. Test the promise, not the clickbait.
03Systemise the boring partsAnything done every week should be a workflow, not a memory. That's where AI assists earn their place — the admin, not the ideas.
PackageEarn the click without lyingThumbnails, titles, metadata and search. The impression is worth nothing if the video can't keep the promise it made.
HoldSurvive the first thirty secondsOpenings, structure and pacing read off the retention curve. This is where most of the audience is actually lost.
ConvertTurn a viewer into a regularEnd screens, series formats, playlists and reasons to come back. One view is a visit; the second is an audience.
RepeatMake next week automaticPublishing workflows, editor coordination, calendars and AI-assisted systems so consistency doesn't depend on willpower.
What you can hand me
I don't fitin one box.Good.
Channel operations is a wide job. Hand me any part of it — or the whole thing — and tell me what you're trying to grow.
Channel operations
Publishing schedule, workflow ownership, editor and creator coordination. The whole machine, running without you in it.
Reels & short-form
Clipping, packaging and scheduling short-form across Instagram and Facebook, built off what's already performing.
Analytics
A weekly read of impressions, CTR, retention and drop-off, turned into what to change on the next upload.
Content systems
AI-assisted workflows for the repetitive production and reporting work, so the team covers more without working more.
Audit
A one-off read on why a channel isn't growing, and a prioritised list of what to fix first.
Any brief. Any format. The work above is the proof.
Chapter 04 — The person
AnishVerma.
Social media · Packaging · Channel growth
Economics (Hons) at Delhi University with a Computer Science minor. Currently Social Media Executive with the media team behind Sarthak Goswami, running operations across nine properties — working closely with creators, editors and the content team to improve reach, audience retention and overall content performance. Previously founded Uptown Media, a creative and social venture serving startups, small businesses and creators.
Certified in Advanced Excel (Coursera) and CS50x, Harvard's introduction to Computer Science, on edX. The analytics half of the job isn't decoration.
Packaging & SEO
Thumbnails, titles, metadata and search — the layer that decides whether good work gets seen.
9 propertiesChannel Operations
Publishing workflows and coordination with creators and editors so output stays consistent.
End-to-end ownershipShort-form
Reels and clips packaged and scheduled across Instagram and Facebook.
4 Instagram pagesAnalytics
Platform data turned into packaging decisions, on an Economics and advanced Excel foundation.
Excel · Economics (Hons)AI-Assisted Systems
Practical automation of repetitive production and analytics work.
Built and in use dailyClient Delivery
Outreach, scoping, coordination and delivery — learned by running my own venture.
12+ projectsContent & Publishing
YouTube StudioContent StrategyThumbnails & TitlesSEO & MetadataPublishing WorkflowsContent Calendars
Analytics
YouTube AnalyticsMeta InsightsAudience RetentionAdvanced ExcelData Analysis
Design & Creative
CanvaThumbnail DesignSocial Creatives
AI & Automation
AI-Assisted SystemsChatGPTClaudeWorkflow Design
Technical
HTMLCSSCS50x — Harvard/edXAdvanced Excel — Coursera
Working with people
Creator CoordinationEditor CoordinationClient OutreachEnglishHindi
Contact
Got a channel?Need it to grow?Better callAnish.
Based in New Delhi · Replies within 2 working days